The PD asks the Brand & Visual Designer to translate complex ideas into compelling design and drive engagement across web, social, email and print. So rather than describe it, I designed a small campaign — built from a single key visual into a coordinated channel kit. Theme: the simple right at the heart of the Foundation's work — every child gets to just be a kid.
Every child deserves to live, learn and play free from violence and trauma. Help us make that a right, not a hope.
"Just be a kid" reframes a heavy mission as something every Australian instinctively understands and wants to protect.
A single key visual flexes into social, email and print from the same type, colour and spacing rules — so a small team ships fast and stays consistent.
Mango CTA carries the donate action everywhere. Every layout has one clear next step — engagement that inspires action, by design.
Hi friend,
For a child living with violence or trauma, "just being a kid" isn't simple — it's everything. Your support helps us make safety a right, wherever they live, learn and play.
Figures illustrative · concept layout only
The same key visual, the same type and colour system — re-laid for print. One brand, one feeling, whether it arrives in a feed or a letterbox.
Each frame above is drawn from the same system shown in Door 02 — one type scale, four colours, an 8px rhythm, a shared CTA. That's the difference between a designer who makes nice one-offs and a brand custodian who builds a kit a whole team can run without the brand drifting. It's also how a 0.8 FTE designer keeps up with web, social, email and print at once.