Khalid Rind
Content Production · Digital Strategy · Shopify / Website · Email & Performance · Melbourne
Digital content producer, strategist and Shopify operator who builds the system around content — strategy and content pillars, calendars, brand-consistent production in Canva, CapCut and Figma, website management, email marketing, scheduling, community engagement and weekly performance reporting. I write clean, on-voice captions and newsletters and turn metrics into "what to make next." Foundation: English Literature (writing), Law (following brand and editorial guidelines exactly), and government-trained documentation and analytics discipline. Honest framing for this brief: I'm strongest behind the lens — producing, art-directing, editing and operating. On-camera presence and fashion-shoot photography are where I pair with the founder, talent and a photographer rather than claim shooter-level craft.
Experience
Founder · Content & Digital Lead — NeuraNest AI
Nov 2024 – Present · Melbourne
- Run an end-to-end content engine: strategy and content pillars, calendar, production and publishing across social, with weekly performance reporting feeding the next cycle.
- Operate a live Shopify store — products, collections, content, email and discount campaigns — keeping site imagery and messaging matched to active campaigns.
- Produce brand-consistent content in Canva, CapCut and Figma (social posts, Reels/short video, carousels, infographics, EDMs) across every platform format.
- Write captions, newsletters and campaign messaging on-voice; run community engagement with a tone guide.
- Built branded content and showcase hubs for clients including Save the Children, ANZACATA, APM and Vocus, delivered solo to deadline.
Data Support Officer — Revenue NSW · State Government of NSW
Jun 2023 – Oct 2024
- Worked to strict accuracy, reporting and version discipline — the measurement and consistency habits a content performance loop depends on.
- Followed detailed guidelines precisely and delivered high-volume work independently to deadline.
Support Officer & Digital Champion — Services Australia · DFAT · AEC · DVA
Jan 2022 – Mar 2023
- Produced clear written material and explained complex systems to diverse audiences across four federal agencies.
- Recognised as Digital Champion for initiative and improving documentation and digital workflows.
IT Consultant — Cyber Smart Australia
2018 – 2022
- Advised SME clients on digital tools, websites and assets; produced clear visual and written materials and organised deliverables.
Skills
Production & tools
Canva (daily) · CapCut video editing · Figma · working knowledge Adobe Photoshop/InDesign · Reels & short-form
Digital ops & web
Shopify store management · content calendar · scheduling & publishing (IG/TikTok/LinkedIn) · community engagement
Strategy & writing
Content pillars & channel strategy · captions, newsletters, campaign messaging · editorial direction · brand-voice consistency
Email & performance
Email marketing & flows (Klaviyo-ready) · weekly metrics & reporting · turning data into the next content plan
Education
Bachelor of Laws (LLB) — following brand & editorial guidelines exactly
Bachelor of English Literature — captions, newsletters & clear writing
Advanced Diploma in Computer Science (New Trends)
Certificate IV in Cyber Security — TAFE Australia
AWS Cloud Essentials (2023) · Microsoft Azure Fundamentals (2023)
Engagement & availability
Contract · hybrid (Melbourne) · founder-direct · monthly retainer
Available immediately · 12–15 hr/wk · extension-ready