— Door 03 · The toolset, used

AI-first content, actually produced.

The role lives on high-volume, on-brand output. So rather than list tools, I used them: a 9:16 social video, ad concepts, product datasheets and campaign visuals — Puffy concepts generated through an AI creative pipeline, then human-finished. This is the 90/10 model on the page, not in theory.

CONCEPT CREATIVE — AI-generated for demonstration using public brand references. Not official Puffy assets, not for distribution. Shown to evidence production capability and AI-first workflow.
019:16 social video + ad creative
AI-generated Puffy 9:16 ad creative

Built for the feed, where Puffy lives.

The exact format the JD names — paid social and short-form. Generated as concept creative, then edited for brand fit: cloud-soft palette, benefit-led hook, single clear CTA. The point isn't this one asset — it's that I can spin dozens of on-brand variants for A/B testing in a session.
AI image/video gen 9:16 social human-finished variant-ready
02Concept campaign & product assets

A spread of the supporting creative — the kind of asset library a CRO copywriter maintains and feeds into tests. Click any to view full size.

Puffy product datasheet concept 1
Product datasheet · I
Spec-to-benefit translation for the comparison page.
Puffy product datasheet concept 2
Product datasheet · II
Layer architecture as a visual selling story.
Puffy product datasheet concept 3
Product datasheet · III
Thermoregulation & cooling claims, made tangible.
Puffy warranty and performance guide concept
Warranty & performance guide
Risk-reversal copy turned into a trust asset.
Puffy brand mixboard / moodboard concept
Brand mixboard
The visual world the copy has to live inside.
Puffy concept campaign card 1
Campaign card · vault
Offer + hook concepts ready to variant-test.
Puffy concept campaign card 2
Campaign card · vault II
Second angle — pricing-psychology led.
Puffy concept campaign card 3
Campaign card · vault III
Third angle — clinical-authority led.
Puffy 9:16 social creative full
9:16 social still
The paid-social hero, full frame.
03How it's made · the 90/10 loop
STEP 01
Prompt from insight
Brand voice + customer pain + offer fed into a purpose-built creative prompt.
STEP 02
Generate variants
AI produces a batch of on-brand directions — image, video, copy — in minutes.
STEP 03
Human-finish (the 10%)
I cut, refine the hook, fix brand voice and approve. Taste stays human.
STEP 04
Ship to test
Variants enter the A/B queue; winners feed the prompt library for next time.
04Bonus · the GEO playbook (video)
Puffy's GEO PlaybookA short AI-generated explainer on optimising Puffy for generative search — the next CRO frontier, where the "copy" is what the AI cites.
← Door 02 · Brand Intelligence Engine  ·  Door 04 · CRO Content Engine →
KHALID RIND · NEURANEST AI · MELBOURNE (REMOTE)  ·  INFO@KHALIDRIND.IO  ·  KHALIDRIND.IO

AI CREATIVE STUDIO · AI-GENERATED CONCEPT CREATIVE · NOT AFFILIATED WITH OR ENDORSED BY PUFFY