Application · Technical Marketing Specialist · Remote · Contract

Built for The CareSide brief.
Already shipped, already running.

This page is my application for the Technical Marketing Specialist contract. Every link below is a live system I designed, built, and deployed myself — not slideware. Includes a live SEO + AI-search audit of thecareside.com.au, a concrete 2-week paid trial proposal, and downloadable CV + cover letter.

Khalid Rind · NeuraNest AI · Melbourne (Tarneit) AEST info@khalidrind.io +61 493 348 617 khalidrind.io neuranestai.agency
Proof Asset #1

NeuraNest AI Catalyst — A live multi-agent workflow.

16 specialised agents, server-side proxy through OpenRouter (Claude · GPT-4 · Gemini fall-back), deployed to 3 hosting platforms from one codebase. This is the exact pattern your voice-agent and lead-follow-up automations will need.

↗ Open live on Vercel ↗ Open live on Firebase NeuraNest AI Catalyst system architecture diagram showing 16 agents, server-side proxy, multi-provider AI router

What this proves for your role: the marketing/sales-relevant agents (Maestro Producer · Maestro Publisher · Affiliate Maestro · Google Growth Agent · Customer Concierge · OASIS Strategist) plus the integrations with WhatsApp Business · SMTP Email · Telegram · GA-adjacent analytics map directly to "deploy AI across the full marketing and sales stack — from voice agents to lead follow-ups."

Proof Asset #2

Four live client platforms.

Sensitive-sector engagements. Each one built end-to-end by me — design, content, deployment, post-launch. Same discipline you'll want for healthcare-adjacent marketing.

Disability & Employment Services

APM Human Services

Brand-assets system built and hosted on Firebase. National disability + employment services provider — handle-with-care client base.

Telecommunications

Vocus Group

23-asset brand portal with 3-video gallery + infographic tabs. Enterprise telco-grade requirements.

Creative Arts Therapy

ANZACATA

Australian, New Zealand & Asian Creative Arts Therapies Association. Curated content + sector-specific brand platform.

Child Welfare · NFP

Save the Children Australia

BRACE Intelligence Platform — $46.7M programme focus. Sensitive-data discipline transfers directly to home-care.

Proof Asset #3 · Live for The CareSide

SEO + AI-search audit of thecareside.com.au

Pulled live on 18 May 2026. I ran a quick technical and AI-search-readiness check on your homepage. Five real findings below — three quick wins, two structural fixes. This is a sample of how I'd report inside a working engagement.

Quick fix · 5 min

Open Graph locale set to en_US

Your homepage og:locale is en_US — for an Australian aged-care audience this should be en_AU. Tiny change, real impact on Google's geographic relevance signals and on how the page surfaces in AU-focused AI summaries (Perplexity, ChatGPT Browse, Gemini Search).

Quick fix · 1 hr

Hero image is 2560×1707 px (~880 KB)

The og:image on your homepage is full-resolution. Compress to ~1200×800 WebP under 150 KB — improves social-share previews, page speed, and Core Web Vitals (which feed AI-search ranking systems).

Quick fix · 2 hr

TTFB measured at 615ms · target sub-400ms

Server response time is on the slow side for a WordPress home-care site competing nationally. Investigate caching layer + image preload hints. AI-search systems weight crawl-cost when deciding which pages to index deeply.

Structural · 1 week

No FAQPage or HowTo schema detected on homepage

For aged-care queries ("how to apply for home care package," "what does in-home care cost"), FAQPage and HowTo structured data are the single biggest unlocks for AI-Overview citations. Adding 6–8 schema-marked Q&As to your top pages is exactly the kind of "build systems, not meetings" project I'd own in week one.

Structural · 2 weeks

Meta description is generic — no value-prop hook

Current: "As Australia's best value for home care, The CareSide provides the highest quality care at the most affordable prices. We give you more." Strong brand line, but no specifics that AI summarisers can cite. Adding measurable proof points ("1M+ care hours since 2017 · proprietary GEMS platform · government-subsidy navigation included") makes you quoteable in AI answers.

Strength

Full OG + Twitter Card metadata is present

Good news — your social-card metadata is properly configured. Title + description + image + URL + site name all set. Many WordPress competitors don't have this. Build on this foundation.

How I generated this: live HTTP fetch of thecareside.com.au · header inspection · structured-data probe · social-meta extraction · TTFB measurement. Same tooling I'd wire into Screaming Frog + SEMrush + GA4 inside week one of an engagement. Full 12-finding report (with prioritised tickets) available on request — I deliberately kept this preview short.

The Offer

Paid 2-week trial · 15 hrs/week · AUD $110/hr

No long sales cycle. Two weeks. Real deliverables. Decision at the end.

Week 1 · Tracking + audit cleanup
  • Full Screaming Frog + GA4 + GTM audit of thecareside.com.au — handover document with prioritised tickets
  • Implement the 3 quick-fix items from the audit above (en_AU locale, image compression, TTFB diagnosis)
  • Set up event-tracking baseline for the home-care-package landing flow — UTM hygiene + conversion-event mapping
  • Schema-markup pilot: FAQ schema on one top-traffic page
Week 2 · First AI agent in production
  • Ship one AI agent of your choosing: lead-follow-up email responder · sales-prospect researcher · or voice-agent prototype (WhatsApp Business or phone)
  • Server-side proxy pattern (same as Catalyst architecture above) — your OpenAI/Claude key stays server-side
  • Zapier webhook wiring if the agent needs to plug into your existing CRM / GEMS
  • Handover doc + measurement dashboard for the agent's first 30 days
Total: 30 hours · AUD $3,300 + GST End state: data you can act on + one agent shipped to production If we don't fit: you've lost a half-day's marketing budget · you keep all deliverables
Documents

Application package

All three documents below were generated for this application. Truth-verified, mid-level expert positioning.

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Resume (CV)

Mid-level expert positioning · ATS-friendly · Indeed-optimised · 3 pages

Download PDF
✉️

Cover Letter

CareSide-specific · quotes 3 lines from your job post · honest gaps + trial offer

Download PDF
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Architecture Diagram

NeuraNest AI Catalyst system diagram · 16 agents · 3-stage workflow

View PNG
Next step

Reply, message on Indeed, or jump straight to a 30-minute call.

I'm on AEST. Quickest response window: weekdays 9 am – 8 pm Melbourne time. Async-by-default — Loom, Slack, email all work.

Email
info@khalidrind.io
Phone (AEST)
+61 493 348 617
LinkedIn
linkedin.com/in/krind
Portfolio
khalidrind.io