— Door 04 · For the marketing lead
One Content Manager.
Five channels, on brand.
A 12-month cover has to hold brand, communications, social, events and website without dropping the standard — from week one. The way that works isn't "work faster." It's an AI-assisted workflow that absorbs the routine half — resizing, variants, drafting, tagging, scheduling, reporting — so the hours go to the half only a human can do: brand judgement, stakeholder trust, and getting events right.
— The split
What the AI does · what stays human
AI is leverage on the mechanical work. It is never the brand judgement, and never the stakeholder relationship.
AI accelerates · the routine half
Production across five channels
- Resize once → every channel. One milestone becomes LinkedIn, Instagram, an EDM banner and a web tile in minutes.
- EDM & social drafts. First-draft copy and subject-line options — I edit to the house voice, never ship raw.
- Asset tagging & brand library. Templated, named, versioned so the style guide is followed by default.
- Calendar & scheduling drafts. The comms calendar drafted from the pillars; I approve and adjust.
- Performance reporting. Metrics pulled and summarised so analysis starts, not stalls.
- Website & repurposing. Copy updates drafted, content repurposed across channels.
Human keeps · the half that matters
Judgement & relationships
- Brand judgement. Is this on-brand for a $7.8B developer? The final yes/no is mine, against the style guide.
- Stakeholder trust. Brand advice, internal relationships and delivering on time and budget.
- Event delivery. On-the-day judgement and coordination, alongside your established program.
- Editorial direction. What story the brand tells this quarter, and why.
- Corporate voice. Investor-grade, community-conscious copy that protects the brand.
- The exceptions. Knowing when to break the calendar for a milestone or a sensitivity.
— Where the hours go
A full-time role, honestly budgeted
Roughly how a typical week splits across the five channels. AI compresses production, which buys back hours for stakeholders, events and brand judgement — the work that protects a major brand.
Content productionAI-assisted · the compressed bit
~10h
Comms, social & publishingEDMs · calendar · scheduling
~9h
Brand & stakeholdersgovernance · advice · relationships
~7h
Events (content & coord)with your established program
~6h
Website & reportingupdates · UX · performance loop
~4.5h
The trade: without an AI workflow, production alone would crowd out brand governance and stakeholder work. Compressing it is what keeps a five-channel role consistent and on-brand across a full year.
— The stack
Real tools, mapped to the brief
Nothing speculative — the stack I work in daily, against your "highly regarded" list.
— The honest line
I'm not selling you a robot that runs your brand. AI handles the mechanical half so the human half gets all of me. A $7.8B developer's brand is built on judgement, trust and getting the details right — none of that is automatable, and I wouldn't try. The brand calls, the stakeholder relationships, the corporate voice: that's the work, and it stays human.
What the AI workflow buys you is simple: a maternity cover that's productive and on-brand from week one — across five channels, for the full twelve months, without the brand losing a beat.
Honest note: Hour splits are illustrative planning assumptions for a typical full-time week, not a fixed commitment — the real mix flexes with the calendar and events. The tools listed are ones I genuinely use; "WordPress-ready" means a fast ramp from hands-on web work, not years of WordPress, and events remains a growth edge where I'd lean on Cbus Property's established program (see Door 01). This is concept work for my application, not official Cbus Property material.